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JoyToGo Jewelry

About Us

Our Story

The Spark: College Days
College was where it began. I lived in thrift stores and markets, hunting unique pieces like statement earrings or layered bracelets. For me, jewelry was self-expression—a single piece could shift your whole vibe. Best part? Seeing friends light up when I found their perfect match. That sparked my dream: helping people discover special pieces that scream “this is me” with confidence.
The Turning Point: Bali Trip
Years later, Bali transformed that dream. Beyond beaches, I met artisan Wayan crafting intricate silver by hand. His stories and passion struck me: mass-produced jewelry felt soulless. I vowed to build a bridge between heart-driven makers and seekers of meaningful design—with ethics and sustainability as non-negotiables
The Launch: Building the Dream
I returned fired up. No ordinary jewelry store—I envisioned a community for mindful style. Each piece tells a story, handmade by global artisans like Wayan in lasting materials. Launching my own site meant full control: real pieces for real people, no corporate middleman. Terrifying? Yes. Authentic? Absolutely. This celebrates individuality, one conscious choice at a time
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